NEANCO Augmented Reality

NEANCO's Augmented Reality (AR) solutions will help you change your world. AR is basically a cutting-edge image recognition technology on a smart-phone that 'triggers' an action or comupter generated animation. The solution will need a database of the trigger images - and the actions of what the triggerimage should play. The 'action' can be an installation video, infomation about products, a guide to the picture you are looking at - like on this side is the ticket counter on that side you enter the cinema ... or ...

The trigger image is bringing a live, direct or indirect, view of 'the reality', modified by a computer. Physical, real-world environments or elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data enhancing the current perception of reality. By contrast, virtual reality replaces the real world with a simulated world in real-time and in semantic context with environmental elements, in the same way sports scores are shown on your TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

If you need inspiration - either book at meeting with us and we will show you real-life how it works and we might even produce a short movie for you using your logo. Alternatively go to and search for Aurasma and you will find several examples from customers using the technology.

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